Vish Singh

Founder, Montare Diamonds · Toronto, Canada

I founded Montare Diamonds to sell engagement rings the way I would want one sold to me: with the grading disclosed up front, the proportions published, and no stone in the catalogue that I would not be happy to put in front of my own family.

I married into this business. My father-in-law has been a goldsmith in Toronto for over thirty years, and for most of that time his work carried other companies’ names — he made, set, and finished pieces that were sold under brands that never mentioned who made them. I stepped in and created Montare so that work could carry our own name. We value quality and honesty, which is why we have a floor.

It doesn’t stop at the diamond. We care just as much about the rest of the ring, making sure there isn’t a single thing missing or wrong. And I stay in touch with every client personally after they buy, so whenever they’d like to use their perks, like a cleaning, they’re dealing with me.

What I actually do here

I set the diamond standard the company buys to, and I hold it. That means I decide what we will not sell as much as what we will:

• I define the per-shape proportion windows — table, depth, and length-to-width — that a stone has to fall inside before it can be listed.
• I review every centre diamond against its IGI report before it is set.
• I write and maintain the technical articles in The Montare Journal, and I am the person accountable for anything wrong in them.

What I write about

My subject is cut quality and grading — the part of a diamond purchase that is hardest for a buyer to verify and easiest for a seller to blur. A few of the pieces I would point someone to first:

• What Triple Excellent actually means — and why the phrase is used loosely across the industry.
• Depth percentage by shape — the numbers behind whether a stone looks its carat weight.
• The GIA lab-grown grading change — what the move to Premium and Standard descriptors means for buyers.
• IGI versus GIA on lab-grown — why we certify where we do.

Corrections and contact

If something I have written is wrong, I want to know, and I will fix it and say so. The full research and correction policy is on the editorial standards page.

Email me directly at info@montarediamonds.com. You can also find Montare on Instagram and Facebook.